Article on MultiChannel
‘Unleash Your WiFi’ marketing tilt centers on gateways, extenders, mobile apps
Hitron Technologies has introduced an MSO-focused video marketing campaign that takes aim at the growing need for cable operators to deliver and support whole-home WiFi coverage via a mix of gateways, extenders as well as a mobile app that broadband subs can use to monitor and manage those connections.
Hitron’s “Unleash Your WiFi” campaign, which features a 14 year-old- “senior scientist” as its spokesperson, details apps such as MyHitron (a WiFi network management tool for customers) as well as the vendor’s EasyInstall app for IoS and Android app, which covers elements such as device configuration, signal-to-noise ration and verification of the WiFi speed and coverage provided in a given home.
Hitron, which doesn’t sell devices through retail channels but is rather focused on direct sales to cable operators, confirmed that this is a campaign aimed at MSOs/affiliates, and that its operator partners are also free to use the videos.
Rogers Communications, Midco and Mediacom are among Hitron’s known North American customers for its DOCSIS 3.1-certified CPE, and GCI has approved certain Hitron D3.1 CPE models.
Hitron, which counts Arris, Technicolor, Sagemcom, and Ubee Interactive among its cable broadband CPE competitors in the B2B sector, confirmed that four major North American cable operators have launched D3.1 with the vendor this year, and has been picked by three others in the region for D3.1 gateways, including one for business-class service.
The vendor’s marketing and product focus on whole-home WiFi comes as such offerings become a greater priority for operators such as Comcast, which recently launched ‘xFi,’ a cloud-based WiFi management platform.
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